We began collaborating with Jason when he had 18k followers, and we helped grow his audience to over 100k. This was achieved by consistently posting engaging content that resonated with his followers, combining motivational and educational elements. This article outlines step-by-step the strategies we implemented to achieve this success.
Despite owning a top-rated family jewelry business in New Jersey, Jason lacked a solid brand identity and strategy for his online presence. His initial attempts at social media engagement consisted of a few unedited videos posted on Instagram, where he had 18k followers.
Keyweemotion took the helm and began by crafting a unique brand identity for Jason, tailored to resonate with his business and target audience. With this new identity as the foundation, our creative team then built a comprehensive content strategy. We introduced a variety of engaging content types – from value videos to motivational cartoons featuring Jason's likeness. We also capitalized on the trending Instagram carousels to share valuable content.
branding started to look consistent
blend of educational, motivational and entertainment!
everything started to take off!
In order to make Jason's brand even more interactive and personal, we created a Giphy account for him, enabling him and his clients to use personalized GIFs in their stories. These playful elements were received enthusiastically, with his cartoon GIFs gathering almost 10M views on the Giphy platform. here’s a video of Jason talking about GIFs and what they did for his business
Over time, we refreshed the style of the content and introduced new content series to keep his audience engaged. We also incorporated Instagram splitters – a set of three posts that visually distinguished different types of content on his feed.
https://drive.google.com/file/d/13LT9IPui_XnY2aAZFOu3-mI0FLoGXDGC/view?usp=drive_link
Jason Stavrianidis GIFs on GIPHY - Be Animated
The outcomes were astounding. Within four months, Jason's Instagram followers surged from 18k to 50k. By summer 2022, his follower count had skyrocketed to 100k.
Moreover, the increased visibility extended far beyond the digital space. Venus Jewelers began to attract clients from all across the U.S., with many flying into New Jersey just to purchase their diamonds and rings. While their excellent service and product quality were central to this success, we are honored to have played a significant role in enhancing their brand identity and boosting their growth.
This case study is a testament to Keyweemotion's ability to transform businesses by leveraging creative and tech solutions, providing entrepreneurs with a platform to shine brighter than ever before.
https://drive.google.com/file/d/1Cx7SHqzU-sjdSSNhJLN1OFGAEhD9mff7/view?usp=drive_link
