Vision

<aside> 💡

Your vision statement describes the desired future position of your personal brand. It answers the question:

Where do you aspire to be in the future? </aside>

Example: "to create a platform for entrepreneurs and creators and provide resources to help them make better content at ease"

Mission

<aside> 💡

Your mission statement defines the present state and primary purpose of your personal brand. It answers the questions:

What do you do?
How do you do it?
For whom is it done?

Tips:

Focus on your current activities and how they serve your audience.
Be clear and concise.
Highlight your unique approach or methodology. </aside>

Example: "I help entrepreneurs to save time on their social media content by providing coaching and solutions they need"

Brand’s Tone

<aside> 💡

Your brand's tone is the consistent voice you use in all your communications, from your website to your social media posts.

Tips:

Choose a tone that reflects your personality and resonates with your audience.
Maintain consistency across all platforms and content types.
Adapt slightly based on context while keeping the core tone intact. </aside>

Example: Friendly, approachable, informative, and empowering.

Brand's Personality

<aside> 💡

Your brand's personality encompasses the human characteristics or traits that you embody. It's how you would act if your personal brand were a person.

Tips:

Identify traits that best represent who you are.
Ensure these traits appeal to your target audience.
Use these traits to guide your interactions and content creation. </aside>

Example: Passionate, authentic, creative, and reliable.