Your Brand Personality represents the human characteristics of your brand. It determines how you communicate, how you make your audience feel, and what emotions you evoke. Your personality shapes the values that you offer to the world. So, discuss what and how you are committed in your life. Consider the aspects of your personality that you are proud of.

Reflect on:

1. What adjectives best describe your brand?
2. How do you want your audience to feel when they interact with your brand?
3. What tone of voice best represents your brand?

Example: "Keyweemotion is Confident, Transparent, Passionate, Logical, and Goal-Oriented."

Brand Personality Worksheet