Vision:

<aside> 💡 Your vision statement describes the desired future position of your brand. It answers the question:

• Where does the organization aspire to be in the future? </aside>

Mission Statement:

<aside> 💡 your mission statement defines the present state and primary purpose of your brand. It answers the questions:

• What does the organization do?
• How does it do it?
• For whom is it done? </aside>

Brand’s Tone

<aside> 💡 Your brand's tone is the consistent voice you use in all your communications, from your website to your social media posts.

</aside>

Brand's Personality:

<aside> 💡 Your brand's personality is the human characteristics or traits that your brand embodies. It's how your brand would act if it were a person.

</aside>

Brand's Core:

<aside> 💡 The brand's core is the central belief or promise that drives everything you do. It's the essence of what you offer and why you exist in the market.

</aside>

Potential Clients:

Content Audience: