In this module, we’ll discuss how to adjust your content pillars to align with your brand’s tone and target audience. Content pillars are the foundation of your content strategy, helping you stay consistent and relevant. Typically, content pillars include educational, promotional, motivational, and entertainment content. Let’s break it down and see how you can determine the best fit for your brand.

1. Understanding Content Pillars:

• What Are Content Pillars?
  • Content pillars are the main themes or topics that you consistently cover in your content. They provide structure and direction, ensuring your content aligns with your brand’s tone and resonates with your target audience.
• Common Types of Content Pillars:
  • Educational: Content that provides value by teaching or informing your audience. Examples include how-to guides, tutorials, and industry insights.
  • Promotional: Content that focuses on promoting your products, services, or brand. Examples include product launches, special offers, and testimonials.
  • Motivational: Content that inspires and motivates your audience. Examples include success stories, quotes, and personal experiences.
  • Entertainment: Content that entertains and engages your audience. Examples include behind-the-scenes footage, fun facts, and interactive challenges.

2. Choosing Your Content Pillars:

• Align with Your Brand Tone and Target Audience:
  • Consider your brand’s tone and target audience when selecting your content pillars. What type of content will resonate most with your audience? What aligns with your brand’s personality and values?
• Match the Dots:
  • This is the part where you need to connect the dots in your head. Think about what fits best with your brand and audience. For example, if your brand tone is professional and your audience values expertise, educational content might be a strong pillar for you.
• Evaluate Your Business and Reach:
  • Your current business stage and reach also play a role. If you’re just starting, focus on building trust with educational and motivational content. As your reach grows, you can introduce more promotional and entertainment content.

3. The 80/20 Rule:

• Value Content vs. Promotional Content:
  • Follow the 80/20 rule: 80% of your content should provide value to your audience, and 20% should be promotional. Value content includes educational, motivational, and entertainment content that engages and informs your audience. Promotional content directly highlights your products, services, or brand.
• Implementing the 80/20 Rule:
  • For every 10 pieces of content, 8 should be focused on providing value, and 2 should be promotional. This balance ensures you’re building trust and engagement while still promoting your offerings.

4. Defining Content Categories:

• Creating Categories:
  • Define different categories for your content based on your chosen pillars. For example, if your pillars are educational and motivational, your categories might include tutorials, industry news, success stories, and inspirational quotes.
• Using the Content Table Database:
  • Utilize the content table database to keep track of your content categories and topics. This helps you stay organized and ensures you’re covering a diverse range of topics within your pillars.
• Tracking and Adjusting:
  • Regularly review your content performance within each category. Adjust your strategy based on what’s resonating most with your audience. The content table database can help you identify trends and gaps in your content.